Balaji, Founder of ScoVelo Consulting (www.scovelo.com) has been a start-up sales leader right from the beginning of his career of 20 plus years (12 plus years as VP of Sales) of experience in the IT industry. He has woBalaji Photorked in 3 Start-ups, acquired the first customer for his organizations 8 times, innovated and scaled a tele-sales model to sell software services on the phone, and has built sales organizations from scratch many times over in his career in multiple markets. Balaji has also handled large sales teams for expansion stage companies and understands the issues that these organizations faces right from hiring the right employees , holding them to scaling the teams and making them perform.

Balaji is also the Founder and Editor of (www.firstfewcustomers.com), a knowledge platform to demystify startup selling. This platform features founders at multiple stages from multiple industries where they , in each interview, share one or two techniques on how they, in-spite of not having a formal sales background themselves acquired their first few customers when they were a startup.

Balaji is associated with , CIIE(IIM A), Village Capital , Founder Institute , TLabs(Times of India) , CIBA, EDC(IIT Guwahati), National Entrepreneurship Network, DLabs(ISB) as Sales Mentor for the start-ups they incubate. Balaji has done several B2B Sales/Marketing workshops across multiple Nasscom, TiE and several other entrepreneur forums evangelizing the concept of Architecting Consistent Sales Engines.

Balaji teaches Marketing (Visiting Faculty) at NIT Calicut and have done workshops across IIM Bangalore(Eximius) , IISc Bangalore, Symbiosis (SIMS), Great Lakes – Chennai and TAPMI – Jaipur to the students on Enterprise Sales/Marketing.